Now you can store even more selfies on your phone thanks to Google

Image: raymond wong/ mashable

If there’s anything the lovable geeks in Silicon Valley have educated me, it’s that compressing technology is indeed sexy.

Who am I kidding? It’s not, but compressing technology is very practical.

Take Google’s brand-new open root JPEG algorithm called Guetzli it can drastically reduce the dimensions of the JPEG images without loss of quality, according to ArsTechnica .

As per Google’s Research Blog and GitHub, Guetzli-generated JPEG files are up to 35 percentage smaller than most recent JPEGs encoded with the widely-used libjpeg encoder. With smaller JPEG documents, you’ll not only be able to store more envisions( and most importantly: selfies) on your phone and computer, but websites that use Guetzli-encoded JPEGs would also( at least, in theory) consignment faster.

If all of this sounds familiar tighten, you’re not losing your thought. In 2010, Google developed WebP, a brand-new image format that could expose envisions that are up to 34 percentage smaller than JPEGs.

Unfortunately, WebP didn’t gain much traction because it was( and still is) exclusively supported by Chrome and Opera. Safari, Firefox and Internet Explorer never bothered to subsistence WebP, leaving it to virtually die.

Guetzli-generated photo files have no such conflict problems. It’ll display in all browsers because they’re simply regular JPEG files.

How exactly does Guetzli make smaller JPEGs? Google Research’s explanation is highly technical 😛 TAGEND

The visual tone of JPEG portraits is immediately correlated to its multi-stage compressing process: color room alter, discrete cosine alter, and quantization. Guetzli specifically targets the quantization theatre in which the more visual tone loss is innovated, the smallest the resulting record. Guetzli strikes a balance between negligible loss and file size by utilizing a examine algorithm that tries to overcome the difference between the psychovisual simulate of JPEG’s format, and Guetzlis psychovisual model, which approximates dye perception and visual masking in a more thorough and detailed channel than what is achievable by simpler dye alters and the discrete cosine transform.

In plain English, as ArsTechnica writes, Guetzli, like all JPEG encoders, tries to “reducea large amount of disordered data, which is hard to compress, into ordered data, which is very easy to compress.” Smaller documents are achieved by blurring together pixels that are similar, but only just enough to not falsify the overall image’s structure.

Google suggests it asked people whether they favor libjpeg-encoded JPEGs or Guetzli JPEGs and most picked the latter.

See for yourself 😛 TAGEND

Uncompressed original image( left ), libjpeg-encoded JPEG( middle ), Guetzli-encoded JPEG( right ).

Uncompressed original image( left ), libjpeg-encoded JPEG( middle ), Guetzli-encoded JPEG( right ).

The only downside to Guetzli is that it’s slower to encode JPEGs than with libjpeg. But since the documents are so much smaller and there’s no real loss in image tone, Google suggests it’s worth the tradeoff.

Read more: http :// 2017/03/ 17/ google-shrinks-jpegs /